VIJAY SINGH JADON
Creative Producer & Game Developer | Self‑Published Android Game | 2017–2026
Concept | Design | Production | Publishing | Launch | Marketing | Live Ops
Designed, developed, and self‑published a complete casual game on Google Play. Managed the entire lifecycle from concept to launch, including creative design, production, publishing, and ongoing live operations.
UI/UX Design & Implementation
5‑Star Ratings And Reviews From All Freelancers
Coordinated and managed over 100+ freelancers worldwide for art, sound(composer, voice artist, sound designers), animation, VFx and UI
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Designed and implemented the main menu system — layout, animations, sound, and user flow — ensuring intuitive navigation and cohesive style
Snapshots from the Journey Waiting for You
Creativity | Scripting | Gameplay | Animation | Sound Design | User Interface
Produced by my creativity and scripting, with animation, sounds, etc. supervised and implemented by me.
Some of the good moments from the game, theres many best ones waiting for you
Also As Creative Producer
Directed, supervised, and created ad creatives (trailers, banners, video ads), generating clicks and installs at exceptionally low cost across Tier 1–3 countries.
Creatives Performance
In Tier 01 Countries Example US, Europe, Japan etc.
CTR (Click‑Through Rate):
Tier 2 ~7.9%, Tier 1 ~6.3%
Industry average CTR for mobile ads is usually 1–3%.
Our CTR is 2–3x higher than normal, meaning our creatives are exceptionally engaging.
Conversions (Installs per Click):
Tier 2: 268 installs from 1.96k clicks → ~14% conversion rate.
Tier 1: 41 installs from 132 clicks → 32% conversion rate.
Our Conversion rate is exceptionally high compared to the usual 2–5% industry average..
CPI (Cost per Install):
Tier 2: $0.07 vs natural $0.12–0.24
Tier 1: $0.33 vs natural $0.60–1.20
That’s 50–75% cheaper than market averages.
Achieving sub‑$0.36 CPI in Tier 1 is rare — most campaigns struggle to stay under $0.60.
Summary
Even though the size is small, Our small campaign delivered CTR and conversion rates 3–6x above industry norms, resulting in installs at 50–75% lower cost than typical CPI benchmarks. This combination of high engagement and low cost is unusually strong and rare in mobile UA campaigns, proving the creatives and targeting were highly optimized.
KPIs such as total downloads, active devices, and user acquisition used to see(or monitor) performance and improve projects for better outcomes.
Metrics | KPIs (Key Performance Indicators)
Downloads: 892 people installed the app.
Active Users: 526 still use it
→ more than half stayed (most apps lose way more).
User Flow: About 30 new users join, only ~14 leave
→ the app keeps growing.
Audience Growth:
3040% excellent growth rate
→ far above normal app growth.
Store Conversion: 11.9% of visitors install
(industry average is ~3–5%)
→ So this is, 2–3x stronger than typical apps
Store Visitors: 78% → lots of people are checking the app.
Store Acquisitions: 22% → nearly 1 in 5 visitors actually install, which is excellent. (industry average is ~ 1–20)
Summary
The new app is growing fast, keeping over 60% of users active — nearly double what most apps manage (many struggle to hold even 30%).
Growth has been excellent, and the app convinces visitors to install at 2–3 times the rate of typical store listings.
More people join than leave, and nearly 1 in 5 store visitors install, which is far stronger than the usual 1 in 20 seen in many apps.
Overall, this project shows exceptional appeal and optimization, performing well above the industry averages.
Communication — very strong text‑based communication (messages, pictures, videos) to help freelancers understand easily.
Creativity — very strong creative leadership, handled all aspects from concept to trailers and ad campaigns.
Cross‑cultural collaboration — coordinated cross-functional freelancers(or vendors) worldwide (different culture and timezones).
Problem‑solving — resolved technical and creative challenges.
Adaptability — adjusted workflows as projects evolved.
Project coordination and leadership — Managed 100+ freelancers, built trust, earned 5‑star reviews from all; learning Trello to
improve task management and project workflows.
Persistence — sustained and improved the game for 9 years.
Quick learner — Anything missing(new skills, studio adaptation or anything) or needed will be learned quickly.
Presentation skills — capable of delivering clear, engaging presentations to teams and stakeholders
SOFT SKILLS
Technical Skills
Game Engines: Unreal Engine (visual scripting, prototyping, asset integration)
Publishing & Live Ops: Google Play Publishing, Marketing, Ad Campaigns
Creative Tools (basic proficiency): Photoshop (photo editing, UI), Maya (3D modeling), After Effects (video editing, trailers), Audacity (sound editing), Trello (basic).
Production: Coordination, asset supervision, quality control, project management (Trello).
THANK YOU
Note: This creative input is shared as an extra contribution beyond my Junior Producer responsibilities. These are just bonus examples — your(our) project can be totally different.
Optional
Newly Added Extras: Production Concepts For Your (Our) New Shooter Game
I enjoy contributing creative ideas alongside production work — it’s one of the many extra skills and interests I bring to support the project.
Since our game is a shooter, here are some good gun fight clips that might be helpful as extra inspiration
These references are shared as inspiration (movies, games, AI) only — we can take ideas for our new shooter project, or if they don’t fit the style, we can skip this or go with simpler ideas.
Some Quick Story Ideas, If We Need Any
Killed the puppy, now time for revenge — John Wick.
Our girlfriend is in danger, need to save her by shooting all enemies
Extra Resources (For Fast Prototyping)
Here are some asset packs from the asset store which could speed up prototyping
1. A FPS Gun Pack : Infima Games | Fab
2. A Casual Military Soldier Pack : Modular Casual Military Soldier | Fab
3. And More........
Roles At A Glance
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Story & Narrative → Defines concept, plot, and characters.
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Choosing the Studio → Handles team selection and budget planning.
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Creative Director & Lead Producer → Set vision and oversee production.
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Game Design → Core mechanics, systems, and gameplay flow.
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Concept Designer → Creates initial gameplay ideas and visual direction.
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Level Designer → Builds missions, maps, and pacing.
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Art, Programming, Audio → Execute visuals, code, and sound.
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Producer Team → Connects all departments.
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Lead Producer → Oversees full project.
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Senior Producer → Manages major features or teams.
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Junior Producer → Tracks tasks, communication, and delivery.
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Production Stages → Pre‑production → Development → Testing → Launch.
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QA & Publishing → Testing, bug fixing, launch, and promotion.
Fast Creative Ideas - Using AI
Created Some Creatives Or Concepts For Your Or Our New Casual Shooter Game Using AI
THANK YOU